Delta picks a side in the gun rights debate

  • 26 March 2018
  • NormanL
Delta picks a side in the gun rights debate

Remember the controversy that erupted when Delta Airlines said it was ending its partnership with the NRA? Delta said it was merely trying to stay neutral in a charged political debate.

Fair enough. Publicly traded companies are generally shy of getting in the middle of political squabbles because choosing a side means potentially alienating customers.

But then how does Delta explain this?

Delta Air Lines has donated three round-trip charter flights that allowed hundreds of Marjory Stoneman Douglas High School students to participate in the "March for Our Lives" protest against gun violence in Washington.

Delta said the donation is "part of our commitment to supporting the communities we serve."

Marches are also being held in New York, Chicago, Houston and Parkland, Florida, the site of the shooting.

It's not Delta's first involvement with the issue. After last month's shooting, Delta said it will no longer offer discounted fares to members of the National Rifle Association to reflect its neutral status on the gun-control debate.

Delta has picked a side. They should not be surprised if gun rights supporters pick a different airline.